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Kara Zucker

Kara Zucker
Through a passion for social impact and financial technology, Kara Zucker joined FrontFundr to focus on changing the investment landscape for companies and investors. As their Marketing Director, spreading awareness and educating about this new model of funding, Kara manages the organization’s marketing strategy and digital presence.
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Recent Posts

Women in Tech

Posted by Kara Zucker on December 6, 2017
 
In Canada, women represent almost half of the working age population, yet they represent only 23% of tech workers and 38% of entrepreneurs. Technology is the ultimate equalizer and we want to ensure that Canada's tech industry mirrors the incredible diversity of our country. According to a recent report by McKinsey & Co., Canada's progress as a global leader on gender equality has stalled over the past 20 years. Published in June 2017,  The Power of Parity: Advancing Women's Equality in Canada , suggests that gender parity could lead to an incremental $150 billion for Canada's GDP by 2026. Companies have an incentive to align with this goal, as more and more studies show the correlated benefits of gender diverse leadership and improved financial performance.
 
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5 Tips to Attract Your Next Investors

Posted by Kara Zucker on November 10, 2017

Raising capital online is a new option offering many advantages including efficiencies, transparency and the option to engage a broad group of investors. In order to fully maximize your success, it is important to plan ahead. To help you, we’ve put together five key tips.

1. Know your specific audience

Who do you want to engage? Try to understand the characteristics of your potential investors. Similar to how companies do market research on their target customers, there’s also research done on potential investors. These individuals can be your customers, professional connections, or those within your community. Investors are interested in opportunities for different reasons so make sure to separate them in whichever groups make the most sense (ex. University Alumni, Past Co-workers, etc.). Create different subgroups of your target audience (more in next section!). Don’t be afraid to expand your audience to target those who are actually committing to invest versus your original “investor type”.

 

2. Personalization

Take the time to evaluate the initial investors and see if they represent your original audience.

Consider the following before tailoring your content based off these investors:

  • Content is catered to these individuals (your investors) who are passionate about the company’s mission.
  • Some companies take a broad approach by reaching out to as many people as possible with messaging that appeals to a large group.
  • Other companies embrace a narrow approach that focuses on a specific investor group such as accredited investors, thus cultivating a more tight-knit group of investors.
  • Ask: “Why are investors interested?” Based on the audience you decided on in Tip #1, estimate what will be most relevant and valuable for them.

Watch RED Mountain’s video held during their campaign, where they asked investors just that.

 

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Top 3 Funding Questions [Answered]

Posted by Kara Zucker on August 10, 2017

We’re excited to see that you’re getting ready for your next funding round! Your next step will be the hardest: to START!

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Tags: Insider

Prime Minister Justin Trudeau's Vancouver RoundTable

Posted by Kara Zucker on June 8, 2017

We couldn’t be more excited about Canada’s Prime Minister visiting Vancouver!

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Tags: News

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