FrontFundr Blog


Becoming a dragon in my own right.

Posted by FrontFundr on March 29, 2018

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My parents were really good at giving me advice about most things. Most things that is, except investing. I guess they were brought up being told that you don’t talk about money. We never had any serious conversations about investing, which never bothered me until recently. I had reached that point in life (finally) where I had a good job, paid off my student loan, and had some rainy day money in the bank. It all left me wondering, what’s my next step?

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Tags: News, Company Feature

Investor Perspectives: Why Women Invest

Posted by Jill Earthy on March 22, 2018
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Tags: News

Our mission: a gender-balanced shareholder base

Posted by FrontFundr on March 22, 2018

FrontFundr is seeking women investors to help us grow. We are currently raising capital using our own platform, and have set a goal to increase our percentage of female investors from 30% up to 50%.

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Tags: News, Company Feature

“We are on the brink of monumental change in investing"

Posted by Peter-Paul Van Hoeken on March 16, 2018

FrontFundr Co-Founder and CEO Peter-Paul Van Hoeken recently presented at TEDxSFU. Watch the video to find out how investment crowdfunding allows anyone to invest in companies that are changing the world:

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Tags: News

Why I believe in a diverse investor community

Posted by Jill Earthy on March 9, 2018
Following the release of a women-focused federal budget last week, and International Women’s Day yesterday, I’ve been reflecting on my work in supporting female entrepreneurs and investors in Canada -- the progress we’ve made and the opportunities that lie ahead.
Reframing the Investor Identity
Identifying as an entrepreneur comes easily to me. I started my first company at the age of 26, grew it and then sold it. Since then I have been actively supporting entrepreneurs across Canada in my roles as a non-profit leader at the Forum for Women Entrepreneurs and Futurpreneur Canada.
As an investor, the identity didn’t fit quite as seamlessly.  I made my first investment three years ago into a private fund,Pique Fund, with a focus on funding early stage women-led technology companies. When first approached, I immediately thought “I am not an investor”. I loved what Pique Fund was doing, and wanted to support. But my idea of support was to provide mentorship and coaching, or to help promote to my networks.
This changed once I was walked through the process and understood the risks, but also the opportunity to invest in an initiative I truly believed in. I wrote my first cheque from my RRSP and it felt great! I had educated myself and was aware of the risks, and I was joining a community of investors who also believed in new models and inclusive innovation.
An Investment Platform for Everyone
Following that first investment, I learned about FrontFundr, an online investment crowdfunding platform connecting early stage companies with the Canadians who want to make change through their investments. I joined FrontFundr as Chief Growth Officer at the end of 2015 and it has been incredible journey educating entrepreneurs on a new way of funding. Finance combined with technology creates a powerful tool with the capacity to increase diversity in the finance sector. We are seeing more women access capital. In fact, one-third of the companies funded on FrontFundr have been women-led versus the less than 4% of venture capital received by women .

“It is clear that crowdfunding is leading the way in changing the trend of the male-dominated world of finance and that is to be welcomed and celebrated.”

 - Goncalode Vasconcelos,

What’s been especially powerful, is introducing women to types of investment opportunities they could not previously access. As an investment crowdfunding platform, FrontFundr provides access to early and growth stage opportunities that were previously the domain of (predominantly male) angel investors and venture capitalists.
A range of investment sizes
Investment sizes on FrontFundr range from $250 to $500,000 enabling each individual to participate in a way that makes sense to them and their resources.
Companies making change
Women want to make investments in companies we believe in. On FrontFundr, change-making companies can find access to capital and avoid the “valley of death” that’s plagued many Canadian entrepreneurs.
A simplified process
The whole process of making an investment on FrontFundr takes about 10 minutes and our team is there to support any questions.
What the Future Holds
FrontFundr is creating an inclusive, accessible and modern model with a goal of unlocking more capital for entrepreneurs across Canada and changing the face of investors. We have recently listed FrontFundr on FrontFundr so we can raise funds for our own growth.  It’s our second time raising capital on our own platform. Our first raise had 30% female investors, higher than the average of 20% (1).  We aim to have women represent 50% of our total investor community after this raise. With over $500,000 currently committed, we are tracking close to 30%.
Help us get to 50% on our campaign page  Own Your Share .
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Tags: News

FrontFundr and SeedUps Canada Announce Partnership

Posted by FrontFundr on February 20, 2018

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Tags: News

RRSP and TFSA: Learn How You Can Invest Using your RRSP and TFSA 

Posted by FrontFundr on January 22, 2018

In Canada, we have the benefit of investing into Registered Retirement Savings Plan (RRSP) or Tax Free Savings Accounts (TFSA). And did you know you can use this money in ways to impact your community directly?This blog outlines how you can use RRSP or TFSA to invest in early stage companies, as well as why entrepreneurs offer this opportunity to investors. This is especially timely as the 2017 RRSP deadline approaches on February 28, 2018.

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Tags: News

Finova Financial’s Equity-Linked Token Soon Available through FrontFundr

Posted by FrontFundr on December 19, 2017

Finova Financial, a digital financial services provider, announced today that the world’s first equity-linked token, JOBS Crypto Offering (JCO), will soon be available to Canadian accredited and non-accredited investors through FrontFundr. Finova’s token will carry the unique attribute of being linked to a share of equity in Finova and will provide for an ERC-20 Ethereum token standard that can not only be traded in cryptocurrency but is also backed by assets in a U.S. corporation.

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Tags: News

Women in Tech

Posted by Kara Zucker on December 6, 2017
In Canada, women represent almost half of the working age population, yet they represent only 23% of tech workers and 38% of entrepreneurs. Technology is the ultimate equalizer and we want to ensure that Canada's tech industry mirrors the incredible diversity of our country. According to a recent report by McKinsey & Co., Canada's progress as a global leader on gender equality has stalled over the past 20 years. Published in June 2017,  The Power of Parity: Advancing Women's Equality in Canada , suggests that gender parity could lead to an incremental $150 billion for Canada's GDP by 2026. Companies have an incentive to align with this goal, as more and more studies show the correlated benefits of gender diverse leadership and improved financial performance.
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Breaking Stereotypes: Angel Investors and Online Investing can collaborate

Posted by Peter-Paul Van Hoeken on November 15, 2017

Earlier today FrontFundr announced a partnership with Keiretsu Forum and Keiretsu Capital Partners. I am proud about the potential this partnership will bring our organizations and our companies.


Since FrontFundr was founded in early 2014, I have been a strong advocate of collaboration between the angel community and the emerging online investing sector in private companies.

I have been encouraging angel investors to become “agents of change” and embrace the opportunity of using technology to expand the available capital pool for early stage investing. Online investing in private companies, often referred to as Investment Crowdfunding, and angel investing go hand in hand. Angel investor networks have access to companies and take them through a screening process. However, most angel networks also have a common challenge: They are constantly seeking opportunities to increase their capital pool by funding new companies.

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